Themes Goals Recommendations Priority Timeframe Balance heritage tourism and residents' quality of life. Strategic Near-Term Strengthen the regulation and enforcement of short-term rentals. Strategic Near-Term Encourage local visitation to heritage sites and destinations. Strategic Near-Term Continue to expand cross-promotion among heritage sites and visitor destinations. Strategic Mid-Term Strengthen and expand Franklin's heritage trail network to create clear physical connections between key historic destinations. Transformational Long-Term Strengthen and expand Franklin's heritage trail network by enhancing digital trail experiences. Transformational Long-Term Evaluate and advance accessibility to heritage tourism sites to ensure they are widely accessible to people with disabilities. Strategic Mid-Term Cultivating Heritage & Cultural Tourism 2. Foster an inclusive, engaging heritage tourism experience through coordinated storytelling, visitor services, and community partnerships. 1. Ensure that the benefits of heritage tourism support the quality of life of residents and property owners. Themes Goals Recommendations Priority Timeframe Limit chain businesses in Downtown Franklin through zoning or other regulatory tools. Transformational Mid-Term Establish leasing incentives that help preserve independent businesses. Strategic Mid-Term Foster local entrepreneurship through a storefront business incubator. Strategic Mid-Term Encourage local residents to dine downtown by promoting one weeknight as a “Friends and Neighbors” night. Strategic Near-Term Further develop a shop local program in Downtown Franklin. Strategic Near-Term 3. Increase the supply of attainable housing in Central Franklin. Encourage the development of workforce and attainable housing in areas in Central Franklin. Transformational Long-Term Supporting Economic Vitality & Small Businesses 1. Encourage independent and locally owned downtown businesses. 2. Reinforce downtown as a welcoming and inclusive place Franklin residents choose to shop and dine. 186 FRANKLIN, TN | PRESERVATION PLAN
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