43 Historic Preservation Plan WHO WHAT WHEN City CVB DFA HF PO YR 1-2 YR 3-4 YR 5+ Goal 4: Increase Awareness of Preservation Inc ation Incentives and Regulations Send an Annual Notice Create a Historic Zoning Commission Web Site Develop an Updated Visual Reference Guide Host an Orientation Program Goal 5: Enhance Downtown Management ement and Marketing Efforts Encourage ground floor retail on Main Street Invest in Downtown Marketing and Management Goal 6: Promote Heritage Tourism Create the Franklin Heritage Trail Market the Heritage Tourism Experience Enhance the Visitor Center Goal 7: Enhance the Capacity of Franklin’s Preservation Community Hire a City preservation planner
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