FRANKLIN HISTORIC DISTRICT DESIGN GUIDELINES 140 Signs Specific Sign Guidelines Description A sign that is part of or attached to the valance or face of an awning attached to a ground floor retail store/tenant space Appropriate Building Types Commercial, Civic, Residential Quantity Maximum of one per main entrance per retail storefront/tenant space on the ground floor Sign Area Either a maximum of 60 percent of the awning valance or 25 percent of the awning face, in addition to the allowable wall signage Placement Either on the awning valance or on the awning face, but not both Awnings should fit over only the opening that it covers and does not extend across the entire facade Height Maximum height of 16 feet Materials Opaque canvas, cotton duck, or similar natural materials with lettering painted, screen printed, or appliqued Color Maximum of 3 colors, and with a darker background color than the lettering color Use muted colors that complement the facade, although vibrant colors may be considered as an accent Illumination Use only external illumination and downlights, no spotlights Use concealed lighting or limited visible light fixtures, such as gooseneck fixtures, in a dark bronze or black color or a color that matches the facade color Use incandescent and warm-colored lighting when possible Awning Sign
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