Cultivating Heritage & Cultural Tourism THEME Franklin is one of the nation’s most successful heritage tourism destinations, drawing visitors with its preserved downtown, battlefields, historic homes, and cultural landmarks. Tourism tied to these assets generates significant economic impact, with more than $1.32 billion in annual visitor spending in Williamson County and thousands of supported jobs. Decades of intentional preservation, thoughtful interpretation, and strong partnerships have made Franklin a model for how heritage tourism can support economic vitality while maintaining authenticity. 142 FRANKLIN, TN | PRESERVATION PLAN
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